I don’t know if you get the opportunity to peruse the latest corporate-speak literature, but I do. The general idea is to take some truism of the business world like, “Wherever you go there you are” or “If a frog had wings it wouldn’t bump it’s ass a-hopping” and then you distill that complex message into a little parable or fable or homily perhaps.
I’m thinking of introducing this sort of inspired literature into our cycling community. Got any ideas? I have one. It will be called “Johnny and the Free Ice Cream.” It will tell the story of a boy with a bicycle who is riding along having a perfectly smashing afternoon when he passes a stand that says, FREE ICE CREAM. The clever part comes now. Johnny gets off of his bicycle and enjoys himself a free ice cream. I’m thinking mint chocolate chip.
On an unrelated note, S’quatch and I rode the new Cadillac trail.
I found it pretty tasty.